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DIGITAL MARKETING & 
MARKETING OPERATIONS

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About Me

BEHIND THE HEADSHOT

A solid Marketing Ops foundation means I can help you build a digital strategy that doesn’t just perform, it scales. My go-to (admittedly ineloquent) line:

“If we don’t set up programs that help sell things, we don’t get paid. So let’s make sure we get paid.”

 

I’m all about enablement. If your team can’t do (or at least understand) the work I’m doing by the time I roll off our project, I didn’t do my job. Your people are your power, and I make sure that power shows up loud and clear.

 

I live just outside Boston, and my whole deal matches the Northeast: I’m direct, but fair. Fun, but professional. Sarcastic, but serious.

 

I work best with companies that are ready to get sh*t done and rock the damn boat.

 

Let’s get after it.

I’m a marketing leader who connects big-picture vision with operational precision.
With deep experience across marketing ops, demand gen, and digital strategy, I help teams move faster, collaborate better, and scale with clarity.

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Over the years, I’ve led global teams in both startups and enterprises, building systems that stick and campaigns that actually convert. Whether it’s rethinking workflows, crafting enablement toolkits, or embedding with teams to coach and execute, I roll up my sleeves and make things work (fast). From onboarding guides to campaign hubs to full documentation libraries - I’ve built it all, often in a day or two, so no one’s stuck waiting.

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I’m based in Boston, quick with a joke, and serious about helping teams feel more confident and capable. My superpower? Turning chaos into clean systems and turning strategy into action without slowing anyone down.

Arun Velekkat

Co-Founder, St(h)ealth & Wellness

"There are star performers, there are promising leaders, there is rare talent, and then there is Emily in her own class... Emily's dedication, empathy, leadership, and passion for innovation are qualities that cannot be missed. "

Plugging In

HOW I PLUG IN TO YOUR TEAM

I partner with growing or evolving marketing teams to bring structure, speed, and strategic clarity. Whether you need a short-term expert or a fractional leader, here’s how I plug in...

Build Best-in-Class, Scalable
Marketing Operations

For teams stuck in inefficiency, silos, or "we’ve always done it this way" mode. Let's rock the boat.

I can:

  • Audit and rebuild campaign processes for improved speed and scalability

  • Standardize workflows, intake systems, and documentation

  • Enhance cross-functional collaboration and execution timelines

  • Create and implement long-term operational improvements

Drive Pipeline Through Full-Funnel
Campaign Execution

For teams that need pipeline and measurable impact, not just impressions.


I can:

  • Develop full-funnel strategies (paid, organic, ABM) that align with your goals

  • Lead cross-channel execution and optimize lead flow across teams

  • Set up centralized systems for campaign management, tracking, and reporting

  • Ensure continuous improvement and alignment across global/regional efforts

Empower Teams with Playbooks,
Tools & Training

For teams that need more confidence and capability with their marketing tools and processes.

 

I can:

  • Design and implement custom enablement programs (Marketo, Salesforce, Eloqua, etc.)

  • Build documentation, playbooks, and process guides for independent operation

  • Embed temporarily to coach and upskill your team, ensuring long-term success

Lead Marketing Ops with
Executive-Level Insight

For companies that need senior leadership temporarily or during times of transition.

 

I can:

  • Provide fractional leadership for Marketing Operations (MOPs) and digital strategy

  • Drive transformation, set strategic direction, and align stakeholders

  • Stabilize teams, lead special projects, and ensure scalable growth

  • Partner with executive leadership to ensure alignment with broader GTM goals

Tech

TECH EXPERIENCE

Work History

I always have a tab open on...

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I have integration and management experience with...

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Clients

CLIENTS

The Sales Nerd

as a

Marketing Nerd

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GoGuardian

as a

Hubspot Consultant

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Arro Labs

supporting clients with

Email Marketing

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Golf Pride

as a

Eloqua Consultant

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Aerospike

as a

Marketo Consultant

Dive deeper into my

Work History
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