What I Bring to the Table
Growth-Focused Mindset
Ability to identify, analyze, and capitalize on market opportunities and emerging trends to drive strategic growth and competitive advantage.
Expertise in Marketing Technology
Proven ability to evaluate, implement, and optimize marketing technology stacks, driving efficiency through data segmentation, lead scoring, and personalization strategies.
Data-Driven Decision Making
Skilled in leveraging data analytics and customer insights to inform campaign strategy, optimize performance, and maximize ROI across multiple digital channels.
Omnichannel Strategy Development
Strong track record of crafting and executing integrated marketing strategies that align with business goals, ensuring cohesive messaging and engagement across all customer touchpoints.
Process
Optimization
Focused on streamlining workflows, improving operational efficiency, and reducing time-to-market by developing and implementing standardized processes and automation solutions.
Leadership and Team Empowerment
Committed to fostering a collaborative and inclusive environment that nurtures talent, encourages innovation, and empowers team members to excel and grow professionally.
Work History
2021 - 2022
Senior Manager of Marketing Operations & Shared Services
Led a 10-person global team spanning MarTech, Ecosystem, and Campaign functions, launching VMware’s first MOPs development program - resulting in 60% of the team earning Marketo certification. Doubled intake-to-approval speed by redesigning execution workflows and introduced a self-service model that cut service dependency by 30%. Spearheaded the global MarTech roadmap and led a major Marketo instance migration with zero downtime.
2022 - 2023
Senior Manager of Digital Demand Strategy
Managed a remote team of four and introduced centralized planning frameworks like the "Tanzu Forum" to eliminate campaign redundancies and improve alignment across regional teams. Boosted webinar pipeline impact by 71% in one quarter and cut content costs by 20% by consolidating 1,000+ global assets. Scaled global QBRs by introducing standardized templates, reducing prep time by 40%, and integrated AI tools like Jasper to cut agency spend by 15%.
2023 - 2024
Senior Manager of GTM Digital Strategy and Operations
Led GTM strategy during Broadcom’s acquisition of VMware, aligning omnichannel campaign execution with business growth goals. Oversaw a team of paid and organic specialists, managed a fluctuating budget, and drove segmentation strategies that scaled personalized outreach. Made design workflows 3.5x faster by implementing Canva Teams, led the migration of 100+ digital assets and managed the team’s transition to new systems, and chaired the Tanzu AI Council, using AI to out-rank legacy asset pages in SEO and improve campaign performance.
2019 - 2021
Marketing Automation & Operations Manager
Revamped Marketo's nurture process, cutting request-to-execution time by 3x and implementing self-sustaining teams. Drove lead volume and campaign performance improvements through strategic integrations and an Account-Based Marketing program.
2018 - 2019
Marketing and Sales Operations Manager
Managed Salesforce, Pardot, and MarTech tools to optimize segmentation and lead routing for targeted campaigns. Developed tools to measure marketing's bottom-line impact, created Salesforce dashboards for C-Suite insights, and led a Salesforce cleanup to enhance ROI reporting and lead processing.
2017 - 2018
Eloqua Marketing Cloud Consultant
Managed B2B and B2C clients, delivering expertise in marketing automation and campaign strategy. Deployed automation solutions and executed campaigns to drive engagement. Analyzed performance to provide evaluations, actionable insights, and recommendations.
2016 - 2017
Marketing Automation Team Lead
Collaborated with Program Managers to create impactful, data-driven marketing campaigns. Developed nurture campaigns, targeting strategies, and lead scoring systems to boost engagement. Continuously improved processes and content to enhance marketing efficiency and campaign effectiveness.
2015 - 2016
Marketing Automation Specialist
Translated marketing requirements into functional Eloqua campaigns across multiple regions. Trained sales teams on Profiler and Engage, ensuring effective use of marketing automation tools.
2014 - 2015
Field Marketing Specialist
Developed a social selling strategy that improved individual Social Selling Index by 41%. Provided 1:1 consulting to enhance employees' LinkedIn presence.
Thought Leadership
Adjunct Professor of
Digital Marketing
This program offers a comprehensive digital marketing education, providing hands-on experience through real-world projects, recognized certifications, international competition opportunities, and pathways to top industry positions or advanced education at elite institutions.
This report showcases the most exciting and influential B2B marketing talent in the US, highlighting the individuals driving the latest trends, campaigns, and strategies for rapid growth.
Featured Speaker at Marketing Industry Events
People, Process & Systems: Critical Components Beyond MOPs
How to Set Up Marketing Operations in Your B2B Tech Company
Leverage Marketing Operations for
Innovation & Integration